But YouTube also is a part of Google’s core advertising business, which is still more than 15 times the size of its cloud operations. That ad business has been decelerating lately. Total advertising revenue came in at $37.9 billion, which was up 17% year over year but still fell shy of Wall Street’s forecasts. Ad revenue for the full year rose nearly 16% to $134.8 billion—a notable slowdown from the 22% growth logged in 2018. Google still accounts for nearly one-third of the world’s digital ad market, according to eMarketer, but it faces growing competition from the likes of Facebook, Amazon.com and others. Alphabet shares fell more than 4% after hours following the report.
The second is a bigger theme of consolidation among larger players in part to better compete with the long tail of smaller and more fleet-of-foot fintech companies that have found a lot of traction in this new wave of commerce. While Stripe, Adyen, Google, Apple, Amazon and many of the others may not individually do enough competitive damage against Worldline or Ingenico, their collective presence could.
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